Instead of Holiday Socks, Why Not Help a Friend Travel? - Bloomberg

For all those reluctant holiday shoppers who hate long lines, Heddi Cundle has a suggestion: Give the gift of travel.

Cundle is the founder and self-titled “big cheese” of myTab.co, a website she launched last year to help consumers, as well as their friends and family, save up for vacations. It’s still in the early days, but Cundle says that up to 100,000 people are visiting the site every month and about 40 percent of them are coming back.

“They’re saying, ‘This year I don’t want socks, I don’t want ties, just even put $10 on myTab,” said Cundle, a native of the U.K., who previously spent almost two decades in public relations and marketing.

To gift money or start a personal account, users can sign up with their Facebook credentials and have immediate access to their friends on the social network. They can then send a virtual gift card to a connection or set up a personal tab and ask others to contribute. By partnering with Expedia, myTab is able to access most major airlines and hotels for its customers. Currently, flights have to start in the U.S., though that is changing soon to incorporate international originations.

via Instead of Holiday Socks, Why Not Help a Friend Travel? – Bloomberg.

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