The Rise and Inglorious Fall of Myspace – BusinessWeek
Posted by exitlanguages
At its December 2008 peak, Myspace attracted 75.9 million monthly unique visitors in the U.S., according to ComScore. By May of this year that number had dropped to 34.8 million. Over the past two years, Myspace has lost, on average, more than a million U.S. users a month. Because Myspace makes nearly all its money from advertising, the exodus has a direct correlation to its revenue. In 2009 the site brought in $470 million in advertising dollars, according to EMarketer. In 2011, it’s projected to generate $184 million.
Strange Random Internet Quote:
Size and synergies between the different segments of the company matter. As far as we are concerned, the Internet is broadening our opportunity, as well as for other big media companies with huge resources in sports, entertainment and news. There’s just more opportunity. – Rupert Murdoch
- This Is Why Myspace Fell Apart (thenewspundit.com)
- Pa. teens can’t be suspended for MySpace parodies – BusinessWeek (news.google.com)
- Myspace: ‘revenues and audience looking up’ (guardian.co.uk)
- Myspace Has Just One Bidder (blogoholic.in)
- News Corp. Will Know in 2 Weeks If It’s Going to Sell MySpace (webpronews.com)
- Activision’s Bobby Kotick is asked to join investor group pursuing Myspace (latimesblogs.latimes.com)
- How Myspace blew it (business.financialpost.com)
- How News Corp got lost in Myspace (theglobeandmail.com)
Posted on June 24, 2011, in Article and tagged Advertising, Bloomberg Businessweek, eMarketer, Facebook, Myspace, News Corporation, Online Communities, Rupert Murdoch, Social network, Wall Street Journal. Bookmark the permalink. Leave a comment.