Spanish-Language El Clasificado Balances Print Growth With Online Push – Bloomberg
Growing up in East Los Angeles, Martha de la Torre spoke South American-influenced Spanish, which often elicited playground taunts from her classmates, mostly Mexican- Americans. Midway through elementary school, she swore she’d never speak Spanish again, except to her Ecuadorean grandmother. Today she runs El Clasificado, the largest free, weekly Spanish- language classified print publication in the U.S., reaching more than 1.5 million people. It’s the flagship title of the thriving 130-employee publishing company de la Torre and her husband, Joe Badame, started 23 years ago for Southern California’s Latino population. In June, the couple rebranded, changing their company’s name from El Clasificado to EC Hispanic Media to reflect the growth of their five online editions as well as their geographic expansion into the agricultural heart of Central California. With 2010 revenue of $16.3 million, the business is on track to hit $19 million this year, de la Torre says.
Strange Random Newspaper Quote:
“Everything you read in newspapers is absolutely true, except for that rare story of which you happen to have first-hand knowledge” – Erwin Knoll
- Hispanic Entrepreneurs Get Primer on How to Write a Business Plan to Access Capital at the Latest Su Socio de Negocios Seminar (prweb.com)
- Wiktionary, The New Spanish Language Website Two (socyberty.com)
- Facebook Captivates Hispanic Micro Entrepreneurs at the Latest Su Socio de Negocios Business Event (prweb.com)
- Three Quinceañera Dresses To Be Raffled At El Clasificado’s Quinceañera Expo In Ontario, CA (prweb.com)
- MegaTV and ESPN Deportes Secure Multimedia Agreement (prnewswire.com)
- Master the basics of Spanish with Spanish Touchlanguage for iOS (themactrack.com)
- Spanish speakers? (fellowshiproom.org)
Posted on August 7, 2011, in Article and tagged California, Central California, Erwin Knoll, Los Angeles, Puerto Rico, Race and ethnicity in the United States Census, South America, Southern California, Spanish language, United States. Bookmark the permalink. Leave a comment.