Facebook hits 1 trillion page views? Nope. – Aug. 26, 2011

Illustration of Facebook mobile interface

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NEW YORK CNNMoney — The news stormed across blogs and headlines this week: Facebook had become the first website to rack up a mind-boggling 1 trillion monthly page views.

The tip came from an advertising service called DoubleClick AdPlanner — which, ironically, is operated by Facebook rival Google GOOG, Fortune 500. The most recent AdPlanner report, which covers the month of June, showed that users viewed approximately 1 trillion pages on Facebook during the month.

But a different pageview measurement service, the widely used comScore, has a wildly different number. Its latest report, for July, found that Facebook had “just” 467 billion monthly page views.

Facebook still blows away the competition, with Google in a distant second place. But comScore’s number is less than half AdPlanner’s.

Why the discrepancy?

via Facebook hits 1 trillion page views? Nope. – Aug. 26, 2011.

Strange Random Social Media Quote:

“Social Media is about sociology and psychology more than technology.” – Brain Solis of FutureWorks


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Posted on August 28, 2011, in Article and tagged , , , , , , , , , . Bookmark the permalink. Leave a comment.

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