As Music Wars Heat Up, Is the Future Really Free? – BusinessWeek

Image representing Rdio as depicted in CrunchBase

Image via CrunchBase

If you thought the music-streaming market was competitive already, you ain’t seen nothing yet. Change has been bubbling in recent months—particularly with the U.S. launch ofSpotify—but now things are about to boil over. Faced with the prospect that Facebook will launch a music platform next week, both Mog and Rdio are reportedly making a bold gambit: going free.

More accurately, both services—which previously required all users to subscribe—are adding a lower tier of free access to entice more users. Mog pulled the trigger first, announcing a new “Freeplay” scheme launching Thursday that will let users listen to a limited number of tracks for nothing and earn more plays if they are active sharers. Rdio, meanwhile, says it will launch a similar service in the next month. Mog has confirmed to GigaOM that it will, like Spotify, support the free service with advertising. It looks as if Rdio has no plans to run ads on its free version.

via As Music Wars Heat Up, Is the Future Really Free? – BusinessWeek.

Strange Random Music Business Quote:

“The music business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There’s also a negative side …” –Hunter S. Thompson


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Posted on September 16, 2011, in Article and tagged , , , , , , , , , . Bookmark the permalink. 1 Comment.

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