As Music Wars Heat Up, Is the Future Really Free? – BusinessWeek
If you thought the music-streaming market was competitive already, you ain’t seen nothing yet. Change has been bubbling in recent months—particularly with the U.S. launch ofSpotify—but now things are about to boil over. Faced with the prospect that Facebook will launch a music platform next week, both Mog and Rdio are reportedly making a bold gambit: going free.
More accurately, both services—which previously required all users to subscribe—are adding a lower tier of free access to entice more users. Mog pulled the trigger first, announcing a new “Freeplay” scheme launching Thursday that will let users listen to a limited number of tracks for nothing and earn more plays if they are active sharers. Rdio, meanwhile, says it will launch a similar service in the next month. Mog has confirmed to GigaOM that it will, like Spotify, support the free service with advertising. It looks as if Rdio has no plans to run ads on its free version.
Strange Random Music Business Quote:
- MOG and Rdio Challenge Spotify on “Free” Model (portfolio.com)
- Rdio to launch free on-demand music streaming but won’t tell you how long it lasts (venturebeat.com)
- Rdio and MOG Jump on the Free Music Bandwagon Can eliminating any cost at all give subscription music services a leg up in the U.S.? By Dan Nosowitz (imullins89.wordpress.com)
- Rdio joins Spotify and MOG with free music offering (latimesblogs.latimes.com)
- Mog and Rdio add free online streaming music options (news.consumerreports.org)
- MOG FreePlay Gives Free Music Streaming A Klout-Like Boost (mashable.com)
- MOG Launches Free On-Demand Music Streaming Plan (pcworld.com)
- MOG makes move to freemium (sfgate.com)
- Music Diary Notes: MOG Introduces FreePlay! (geardiary.com)
Posted on September 16, 2011, in Article and tagged Arts, Facebook, Free music, MOG, Music, Rdio, Spotify, Streaming media, Subscription business model, United States. Bookmark the permalink. 1 Comment.