Postrel: How Steve Jobs Made Business Cool Again – Bloomberg

Illustration by Leif ParsonsTo understand the cultural significance of Steve Jobs, you have to go back in time: to before the iPad or iPhone or iTunes, before Apple Inc.’s comeback products made candy-colored plastics and iAnything cool, before Jobs got kicked out of Apple, even before the Macintosh hurled a sledgehammer at Big Brother.

It’s 1981. Most people have never heard of Silicon Valley. The country’s most famous businessman is Lee Iacocca, the head of Chrysler Corp. He’s famous because in 1979 he engineered a government bailout — loan guarantees — that saved the company. He’s also famous because, unlike his peers, Iacocca is colorful. He seems to believe in what he’s doing.

In 1981, business executives aren’t known for either personality or passion. The general public sees business as a boring, impersonal, possibly suspect activity. Its significance seems purely financial.

“Businessmen,” Tom Wolfe tells the Wall Street Journal, “no longer have the conviction that what they’re doing is exciting and glamorous, which is, I guess, another way of saying intrinsically worthwhile.”

That was all about to change.

In the 1980s, entrepreneurs became heroes, celebrities and role models. The Apple whiz kids, Steve Jobs and Steve Wozniak, were the new face of business.

via Postrel: How Steve Jobs Made Business Cool Again – Bloomberg.

Strange Random Steve Jobs Quote:

That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: you have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains. – Interview with Business Week, 1998

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Posted on October 6, 2011, in Article and tagged , , , , , , , , . Bookmark the permalink. Leave a comment.

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