Budget ‘Air Australia’ to fly after Qantas chaos | BusinessWorld Online Edition

Strategic Aviation

SYDNEY — An Australian air-charter company on Wednesday said it will launch a new budget carrier flying passengers both domestically and to regional tourist hot spots in the wake of Qantas’ grounding crisis.

Strategic Airlines said it will add more routes to its existing lineup and rename itself “Air Australia,” with jets sporting the iconic green and gold usually associated with the nation’s sporting teams.

“Strategic Airlines will retire its name, red white and blue brand and full service business model commencing from 15 November 2011 to become Air Australia, a new international and domestic low-cost carrier,” the firm said.

The move comes after tens of thousands of Australians were stranded over the weekend when flag carrier Qantas grounded all its fleet worldwide amid an ongoing row with unions, doing serious damage to its reputation.

The first Air Australia flight will also take off on Nov. 15, and the new brand will absorb Strategic’s routes to Bali in Indonesia and Thailand’s Phuket, before launching a brand-new service to Honolulu in December.

The island destinations are extremely popular with Australian tourists.

via Budget ‘Air Australia’ to fly after Qantas chaos | BusinessWorld Online Edition.

Strange Random Airline Quote:

“I don’t visit my parents often because Delta Airlines won’t wait in the yard while I run in.” – Margaret Smith

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Posted on November 4, 2011, in Article and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

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