Coronation Street To Become First Prime Time UK Show To Feature Product Placement | Business | Sky News
The law was changed in February after commercial broadcasters, hit by falling advertising revenues, lobbied the Government.
British based company MirriAD is the first in the world to digitally insert products into television shows and films, both old and new.
One classic that has been altered is Breakfast at Tiffany’s. An updated version now features a branded General and Electric shop front.
See the video here – http://news.sky.com/home/business/article/16109619
Strange Random Product Placement Quote:
“In the past, (product placements) were negotiated in a somewhat informal way. What Maven has done is to really codify the relationship and create a structure for how much people get paid. That’s one of the holy grails for product placement: to really work out what it is worth.” – Lucian James
- Coronation Street Uses Product Placement (news.sky.com)
- U.K. Agrees First Product Placement for Prime-Time TV (adweek.com)
- Cashing in: Product placement comes to Coronation Street as Nationwide ATM appears in Dev’s corner shop (menmedia.co.uk)
- Coronation Street Signs First Product Placement Deal (jms-group.com)
- Nationwide ATM is first Coronation Street product placement deal (100gf.wordpress.com)
- Coronation Street signs deal with Nationwide to have ATM installed in corner shop (mirror.co.uk)
- What would Ken say? Coronation Street to profit from product placement (independent.co.uk)
- Holland’s Coronation Street Pies Unveiled (prweb.com)
Posted on November 14, 2011, in Article, Video and tagged Breakfast at Tiffany's (film), Coronation Street, Dev Alahan, ITV, James Bond, MirriAd, Nationwide Building Society, Newton and Ridley, Ofcom, Prime time, Product placement, United States. Bookmark the permalink. 1 Comment.