Lexus Christmas Commercials and Wealth Envy

Lexus Japan

Posted by: Dan Beucke on December 12, 2011 at 7:25 AM inShare7 MorePity the folks at Team One, the unit of ad agency Saatchi & Saatchi that works the Lexus account. Each year they have to come up with new ways to show some lucky husband or wife getting a surprise $30,000 to $80,000 Christmas present. And, sure as there’s a red bow on that Lexus, the derisive comments start rolling in. From a Twitter search on “hate lexus commercials”:

“Am I the only one who thinks its entirely impractical to buy someone a car as a surprise gift? I hate those commercials!”

“@MensHumor: If a girl you’re interested in says she likes those stupid “Lexus with a bow” commercials, run.”

“Lexus commercials make me hate society.”

“I literally want 2 punch a hole thru my tv screen.”

People do, in fact, give expensive cars as holiday gifts. December is one of the biggest sales months for Lexus and the other luxury car makers end-of-year discounting has a lot to do with that. So why all the hate? There’s plenty of lux-car advertising throughout the year, but most of it is aimed narrowly at rich people. In December, the car makers go mass-market in a big way with a more conspicuous message. You can’t watch a football game without hearing the Lexus “Family and Friends” jingle. And they can’t make someone feel good about giving a $70,000 car without reminding a lot more folks that they’ll never give or get one.

via Lexus Christmas Commercials and Wealth Envy – BusinessWeek.

Strange Random Wealth Quote:

“This is an impressive crowd: the Have’s and Have-more’s. Some people call you the elites. I call you my base.” – George W. Bush



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Posted on December 12, 2011, in Article, Video and tagged , , , , , , , . Bookmark the permalink. 2 Comments.

  1. I hate the Lexus commercials. In today’s economic and job environment, it’s more of a slap in the face to those less fortunate than it is a motivation for those who are well-to-do. I cringe every time I see/hear one as I feel for those who can barely afford to buy the necessities let alone a new vehicle, not to mention a Lexus.

  1. Pingback: Anyone else loathe the Lexus Christmas commericials as much as I do? | The Best Stuff Ever.

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