Stores Shuffle a Saturday in Hopes of Saving the Season – NYTimes.com

One of the window displays at the Bay departme...

When is the final Saturday before Christmas? Don’t bother consulting a calendar if you’re shopping at Macy’s, Sears or J. C. Penney.

They’ve moved it forward a week.

A sharp drop in shopping since Thanksgiving weekend has prompted worried retailers to slash prices, extend specials, stay open later — and rewrite the calendar.

Usually one of the most heavily discounted shopping days of the year, the Saturday before Christmas — it falls on Dec. 24 this year — is too crucial to retailers’ holiday sales to be left in the hands of procrastinating Christmas Eve shoppers. Instead, many of the promotions pegged to “Super Saturday,” as the day is known in the retail industry, are now scheduled for this Saturday — a full eight days before Christmas.

“If you wait until the 24th, you have no time to recover,” said Michael McNamara, vice president of research and analysis for MasterCard Advisors SpendingPulse, which tracks consumer spending.

But not all stores are making the switch. And that is creating a good amount of confusion in the retail world.

via Stores Shuffle a Saturday in Hopes of Saving the Season – NYTimes.com.

Strange Random Christmas Shopping Quote:

One good thing about Christmas shopping: it toughens you for the January sales. – Grace Kriley

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Posted on December 16, 2011, in Article and tagged , , , , , , , , , . Bookmark the permalink. Leave a comment.

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