Stores Shuffle a Saturday in Hopes of Saving the Season – NYTimes.com
They’ve moved it forward a week.
A sharp drop in shopping since Thanksgiving weekend has prompted worried retailers to slash prices, extend specials, stay open later — and rewrite the calendar.
Usually one of the most heavily discounted shopping days of the year, the Saturday before Christmas — it falls on Dec. 24 this year — is too crucial to retailers’ holiday sales to be left in the hands of procrastinating Christmas Eve shoppers. Instead, many of the promotions pegged to “Super Saturday,” as the day is known in the retail industry, are now scheduled for this Saturday — a full eight days before Christmas.
But not all stores are making the switch. And that is creating a good amount of confusion in the retail world.
Strange Random Christmas Shopping Quote:
One good thing about Christmas shopping: it toughens you for the January sales. – Grace Kriley
- As Sales Lag, Stores Shuffle the Calendar (nytimes.com)
- Shopping During The Prime of The Christmas Season (socyberty.com)
- Christmas shopping prospects doubt sets in as November figures show low consumer confidence (mirror.co.uk)
- Not Another Guide for Christmas Shopping (theindustrycosign.wordpress.com)
- Christmas shopping rush equals to adrenaline rush.. (sassymom1925.wordpress.com)
Posted on December 16, 2011, in Article and tagged Christmas, Christmas and holiday season, Christmas Eve, J. C. Penney, Macy, Michael McNamara, Retailing, Saturday, Sears, Super Saturday. Bookmark the permalink. Leave a comment.