Disney Studio Chief Rich Ross Leaves: Why and What Now – CNBC

Mars Needs Moms

The chairman of Disney’s movie studio, Rich Ross, wrote in a note to his staff Friday that he is stepping down and the role is no longer “the right professional fit for me.” Ross ran the studio for just two and a half years, and now is cleaving under the cloud of a massive bomb—”John Carter.”

Less than a month ago Disney [DIS 42.35 0.27 +0.64% ] warned that it would lose $200 million on “John Carter,” and the film would be responsible for $80 million to $120 million in operating losses.

Though the script was in development for years before Ross arrived at the studio, and its failure was attributed primarily to a terrible marketing campaign, the buck stops with the studio chief.

Ross oversaw its $250 million production budget and another $100 million spent on marketing.

That wasn’t Ross’ only disappointment: in his tenure Disney also launched “Mars Needs Moms,” one of its biggest bombs ever. “Prom” was also a failed experiment at bringing the low-budget TV movie model to the big screen: Teen audiences just didn’t turn out in the numbers expected.

Under Ross’ watch Disney has cut the number of movies it produces, filling its pipe with lower-risk distribution deals with partners like Steven Spielberg’s DreamWorks. The problem: with fewer films, bombs sting all the more.

via Disney Studio Chief Rich Ross Leaves: Why and What Now – CNBC.

Strange Random Disney Quote:

“It’s a new era at Disney. From now on, Snow White and the Seven Dwarfs will be known as Person of No Color and the Seven Vertically Challenged Individuals.” – Argus Hamilton


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Posted on April 21, 2012, in Article and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

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