Workers told, ditch local languages for English – CNN.com

English: Hiroshi Mikitani, CEO of Rakuten, at ...

CNN — While English has long been the de facto language of international business, more multinational companies are now mandating that employees communicate only in English.

According to Tsedal Neeley, a professor at Harvard Business School, companies that don’t adopt English as a standard for their entire organization will, at some point, “experience some form of bottleneck.”

“It depends on what the company does, but if you’ll have members in different countries needing to collaborate — whether it’s to integrate technology platforms or cater to customers worldwide — it will become more important that even middle managers and employees with international assignments will need a common language in order to interface with others.”

Airbus, Daimler-Chrysler, Nokia, Renault, Samsung and Microsoft Beijing have all mandated English as their corporate language, writes Neeley in the May 2012 edition of Harvard Business Review — and she says more than 70 Danish companies have now migrated to English.

In 2010, Japanese internet services company Rakuten made headlines when it announced it would become an English-only organization, with all communication, verbal and email, in English.

“English is the only global language,” CEO Hiroshi Mikitani told CNN at the time. “We’re doing a global business. I think this is the only way a Japanese service organization can become a global organization.”

“If you want to become successful in other countries, you need to internationalize the headquarters,” he added.

To help make the transition, Japanese language signage was removed from cafeterias and elevators. Mikitani even conducts performance reviews with his Japanese executives in English, according to Neeley.

via Workers told, ditch local languages for English – CNN.com.

Strange Random English Language Quote:

If the English language made any sense, lackadaisical would have something to do with a shortage of flowers. — Doug Larson

Advertisements

Posted on May 23, 2012, in Article and tagged , , , , , , , , , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: