Disney to Curb Junk-Food Ads | Fox Business

Walt Disney Co will stop accepting some junk-food advertising on its television, radio and online programs intended for children and launch its own “Mickey Check” label for food it deems to be nutritious.

Disney Chief Executive Bob Iger and first lady Michelle Obama announced the moves on Tuesday in Washington, confirming details sources gave Reuters on Monday.

The move by Disney, which owns the ABCTV network and a host of cable channels, follows New York Mayor Michael Bloomberg‘s proposal last week to ban sales of sugary drinks larger than 16 ounces about half a liter in most restaurants, theaters, delis and vending carts throughout the city to curb obesity.

Nearly one-third of U.S. children are overweight or obese, and a 2006 Institute of Medicine report said junk-food marketing contributed to childhood obesity.

The media and entertainment conglomerate introduced voluntary guidelines in 2006 that prohibited licensing of Mickey Mouse and other Disney characters for foods that do not meet minimum nutritional requirements.

“We’re taking the next important step forward by setting new food advertising standards for kids,” Iger said in a statement.

“The emotional connection kids have to our characters and stories gives us a unique opportunity to continue to inspire and encourage them to lead healthier lives,” he said.

via Disney to Curb Junk-Food Ads | Fox Business.

Strange Random Junk Food Quote:

“The journey of a thousand pounds begins with a single burger.” – Chris O’Brien

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Posted on June 6, 2012, in Article and tagged , , , , , , , , . Bookmark the permalink. Leave a comment.

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