Disney to Curb Junk-Food Ads | Fox Business
Walt Disney Co will stop accepting some junk-food advertising on its television, radio and online programs intended for children and launch its own “Mickey Check” label for food it deems to be nutritious.
The move by Disney, which owns the ABC–TV network and a host of cable channels, follows New York Mayor Michael Bloomberg‘s proposal last week to ban sales of sugary drinks larger than 16 ounces about half a liter in most restaurants, theaters, delis and vending carts throughout the city to curb obesity.
Nearly one-third of U.S. children are overweight or obese, and a 2006 Institute of Medicine report said junk-food marketing contributed to childhood obesity.
The media and entertainment conglomerate introduced voluntary guidelines in 2006 that prohibited licensing of Mickey Mouse and other Disney characters for foods that do not meet minimum nutritional requirements.
“We’re taking the next important step forward by setting new food advertising standards for kids,” Iger said in a statement.
“The emotional connection kids have to our characters and stories gives us a unique opportunity to continue to inspire and encourage them to lead healthier lives,” he said.
Strange Random Junk Food Quote:
“The journey of a thousand pounds begins with a single burger.” – Chris O’Brien
- Disney to nix junk food ads aimed at kids (eatocracy.cnn.com)
- Exclusive: Disney to stop some junk-food ads on kids’ TV, websites (dawn.com)
- Walt Disney To Cut Back Junk-Food Ads – Wall Street Journal (drugstoresource.wordpress.com)
- Disney is Banning Kid Junk Food Ads on Their TV Network (mevsgavin.com)
- Disney To Promote Healthy Foods and to Ban Junk Food Ads on Its Programming Aimed at Kids (pubcit.typepad.com)
- Disney Says New Health Initiative Isn’t Just A Public Service; It’s Good For Business (blisstree.com)
- Disney to banish junk-food ads from kid shows (articles.pikespeakparent.com)
- Motherlode Blog: What if the City Banned Sales of Junk Food to Minors? (parenting.blogs.nytimes.com)
Posted on June 6, 2012, in Article and tagged Bob Iger, Disney, Institute of Medicine, Junk food, Michael Bloomberg, Michelle Obama, Mickey Mouse, Reuters, Walt Disney Company. Bookmark the permalink. Leave a comment.