Majority of dads say they do the grocery shopping – Life Inc.
According to a survey released this week by brand marketing firm Cone Communications, 52 percent of dads say they are the primary supermarket shoppers in the household, and 35 percent of moms admitted fathers have more influence when it comes to grocery purchases.
“This research goes against all stereotypes of the ‘Father Knows Best’ dad who doesn’t concern himself with domestic responsibilities,” says Bill Fleishman, president of Cone Communications, about the online survey that polled 1,000 parents with children under 17.
The company’s research also found dad shoppers aren’t just winging their supermarket hunting. Dad’s polled said they:
Create a detailed shopping list – 63% vs. 65% of moms
Collect coupons or read circulars – 56% vs. 62% of moms
Plan meals for the week ahead of time – 52% vs. 46% of moms
Perform background research on grocery products – 24% vs. 11% of moms
Strange Random Father Quote:
Why are men reluctant to become fathers? They aren’t through being children. – Cindy Garner
- Father’s Day Freebies (947thewave.radio.com)
- Fatherâs Day Deals (redenvelope.com)
- What Does Dad Want For Father’s Day? To Shop (Online) (forbes.com)
- 10 Ads Starring Great Dads for Father’s Day (adweek.com)
- What To Do For Father’s Day (calmyourbeans.wordpress.com)
- 10 A-Hole Dads: History’s Worst Fathers (coedmagazine.com)
- Dad’s Not Worth As Much As Mom Doing Household Chores (neatorama.com)
- Father’s Day Gifts that Really Do Say, “We Love You Dad!” (familymill.com)
- See All the New Celebrity Dads in Honor of Father’s Day! (popsugar.com)