Majority of dads say they do the grocery shopping – Life Inc.

There’s a good chance dad might be shopping for his own Father’s Day breakfast in bed this Sunday. No, he’s not in the doghouse, but apparently dads are doing more of the grocery shopping these days.

According to a survey released this week by brand marketing firm Cone Communications, 52 percent of dads say they are the primary supermarket shoppers in the household, and 35 percent of moms admitted fathers have more influence when it comes to grocery purchases.

“This research goes against all stereotypes of the ‘Father Knows Best’ dad who doesn’t concern himself with domestic responsibilities,” says Bill Fleishman, president of Cone Communications, about the online survey that polled 1,000 parents with children under 17.

The company’s research also found dad shoppers aren’t just winging their supermarket hunting. Dad’s polled said they:

Create a detailed shopping list – 63% vs. 65% of moms

Collect coupons or read circulars – 56% vs. 62% of moms

Plan meals for the week ahead of time – 52% vs. 46% of moms

Perform background research on grocery products – 24% vs. 11% of moms

via Majority of dads say they do the grocery shopping – Life Inc..

Strange Random Father Quote:

Why are men reluctant to become fathers? They aren’t through being children. – Cindy Garner

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Posted on June 16, 2012, in Article and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

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