How to Write a Bestselling Business Book – Businessweek

“I don’t read business books,” says Nassim Nicholas Taleb, author of The Black Swan, a business book that spent 36 weeks on the New York Times bestseller list. “And I almost never talk to anyone who reads them.” He isn’t alone in his disdain. “I usually tell people not to read business books at all,” says Bob MacDonald, who’s written several popular business titles such as Cheat to Win and Beat the System. “They’re just ego trips. You’re not going to learn anything.”

Regardless, publishers keep cranking out as many as 11,000 new business books each year, according to the co-authors of The 100 Best Business Books of All Time, which doesn’t account for the untold number of self-published e-books. Publishers don’t seem to have any idea what works. The strategy, if it can be called that, is to flood the market and hope a book floats to the surface. So for every Tipping Point or Freakonomics, there are remainder bins filled with titles such as Leadership Secrets of Attila the Hun.

For aspiring megasellers, there are ways to escape obscurity and mediocrity—and reason yet to try. “People trust things that look and feel like books,” says Survival Is Not Enough author Seth Godin. “In a world with too much media, books still represent some territorial skill.” So if you’re determined to venture into the fray and write something that likely won’t be read, will put you thousands of dollars in debt, and could feasibly make you the laughingstock of your industry, here are a few tips in honor of the late, great business writer Stephen R. Covey.

via How to Write a Bestselling Business Book – Businessweek.

Strange Random Bestseller Quote:

“A best-seller was a book which somehow sold well because it was selling well.” – Daniel J. Boorstin (American social historian and educator, 1914)

 

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Posted on July 23, 2012, in Article and tagged , , , , , , , . Bookmark the permalink. 1 Comment.

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