US plan to sell ‘chateau’ wine in EU angers France – Telegraph

“What is at stake is the respect for tradition and quality,” Laurent Gapenne of Chateau de Laville and president of the Federation des Grand Vins de Bordeaux told the Associated Press.

For American vintners it is a question of selling more wine in their top export market, unshackled by historic language or restrictive terms in the world of 21st century globalization.

“People use words in different ways,” WineAmerica chief operation officer Cary Greene told the AP, arguing there should be no ban on US bottles carrying the word “chateau“.

The French, on the other hand, argue that hundreds of years of craft are at stake. They’re worried that the cachet a mention of “chateau” or “clos” – which shows the origin of the wine – carries is diluted if other winemakers started to stick it on their bottles in Europe.

On Tuesday, EU experts from the different member states will investigate whether that should be permitted, with a decision imminent.

“I cannot understand that they would yield on this,” Gapenne said, setting high stakes for the latest skirmish in a trans-Atlantic wine war that has seen the US growing from upstart to an increasingly confident competitor on world markets.

US founding father Thomas Jefferson was enamored with French wines and the French held dominance over world wine traffic until well after Second World War. Then came the 1976 “Judgment of Paris”, when, to French astonishment, California won a major blind taste test over French wines. To this day, that event is considered the “tasting that changed the wine world”.

via US plan to sell ‘chateau’ wine in EU angers France – Telegraph.

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Posted on September 26, 2012, in Article and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

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