Daily Archives: October 2, 2012
The apologies this week from NFL Commissioner, Roger Goodell, and Apple CEO, Tim Cook, are just two of many recent apologies from big businesses in America. What is interesting, however, is the manner in which these two companies (and many others) have delivered their apologies. Here’s a look at six ways companies have apologized for their fumbles.
NFL: Roger Goodell, Commissioner
Delivery Method: E-mail to fans
Apology: A labor dispute between the National Football League and the NFL Referees Association resulted in replacement officials calling games throughout the first three weeks of the 2012 NFL season. Numerous blown calls, including an extremely controversial last play of a nationally televised Monday Night Football game giving the Seattle Seahawks the win over the Green Bay Packers generated fan rage in the form of over one million tweets. Four days later, Commissioner Goodell sent an e-mail apology announcing the end to the labor dispute and regret for the product fans had to endure. “I believe in accountability, not excuses. And I regret we were not able to secure an agreement sooner in the process and avoid the unfortunate distractions to the game. You deserve better.”