The Hot Wheels Camaro: no longer just a toy – Bottom Line
Chevrolet and Mattel have had a long and prosperous relationship. The toy company has been producing matchbox-sized replicas of the Camaro since 1968, a year after the real Chevy pony car first landed in showrooms.
Chevy has used the Hot Wheels theme for several years at its SEMA stand. Last year, it positioned a bright yellow version of the Camaro at the base of a life-size track. But now the automaker plans to actually add a Hot Wheels edition to its lineup. It will come as a $6,995 upgrade on both the 2013 Chevrolet Camaro and Camaro convertible. Sales are scheduled to begin early next year.
For the money, the special edition will get a bright metallic paint scheme, special graphics, red-lined 21-inch wheels and Hot Wheels flame badges on the fenders and trunk lid.
The Hot Wheels Camaro will feature matte-black touches around the hood and taillight surrounds. And the upgrade will also borrow some trim pieces from the high-performance Camaro ZL1 package, including the rear spoiler, front grille and front splitter.
The black leather-trimmed interior will boast Hot Wheels logos embroidered on the front seats, which are finished in red and black stitching. The Hot Wheels flame will adorn the door interiors with special Hot Wheels Edition sill plates completing the package.