Want to Tick Off Customers? Get Political | Fox Small Business Center

social-issues-1-10-11Companies that take unpopular stances on social issues risk alienating both consumers and future employees, new research shows.

A study by public affairs consulting firm Gavin/Solmonese found that more than three-quarters of shoppers are at least somewhat likely to base their buying decisions on a company’s position on social issues. Overall, nearly 80 percent of the consumers surveyed feel corporations should behave in a socially responsible manner and take an active role in social issues. Environmental responsibility, global human rights and coverage for reproductive care for women are among the issues they care about most.

“We have tangible proof that Americans are interested in engaging with businesses that behave ethically and contribute economically in order to improve the quality of their workforce, their communities and society at large,” said Joe Solmonese, founder and managing partner of Gavin/Solmonese. “This should send a powerful message to corporate America.”

via Want to Tick Off Customers? Get Political | Fox Small Business Center.

Advertisements

Posted on November 18, 2012, in Article and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: