RIP Larry Hagman: “Dallas” Oilman J.R. Ewing Had A Passion For Solar Energy – Forbes
Larry Hagman may have played television’s most famous evil oil baron, J.R. Ewing, but in real life the “Dallas” actor was a fierce proponent of solar energy.
In July 2010 I interviewed Hagman, who died Friday in Dallas at age 81 while shooting a sequel to the long-running television series, when he agreed to revive J.R. in a commercial promoting solar power. As I wrote in The New York Times:
J. R. Ewing returned to the small screen on Tuesday, and the boys down at the Cattlemen’s Club just might need a double bourbon when they hear what he has to say.
“In the past, it was always about the oil,” Mr. Hagman says in a TV commercial that was unveiled Tuesday at the Intersolar conference in San Francisco. “The oil was flowing and so was the money. Too dirty. I quit it years ago,” he growls as he saunters past a portrait of a grinning J. R. in younger days and a TV showing images of an offshore oil rig and blackened waters.
Putting on a 10-gallon hat, he heads outside into the sunshine and gazes at a solar array on the roof of the house. “But I’m still in the energy business,” he says. “There’s always a better alternative.”
“Shine, baby, shine,” he says, ending the spot with his trademark J. R. cackle.