Desperately Seeking Siri | Fox Business
TV is boring. Not the 57 Channels and Nothin’ On kind of boring, the kind of boring you experience when you’ve been using the same old technology for far too long.
It’s always the same story: a flat panel on a wall or table, a viewer on a couch and a remote control that connects them. Sure, remotes have changed over the years but regardless of how many buttons or touchscreens you slap on them, the way users interact with their televisions is the same. And that’s why Apple’s (AAPL) upcoming reentry into the living room is so compelling.
I could not possibly be less interested in an HDTV from Apple. I like my TVs and if the various rumors we’ve read for more than a year now are to be believed, I’m not convinced television hardware from Apple would offer any real advantages over market leaders like Samsung and LG. What I am very interested in, however, is Siri.
Siri is pretty great on an iPhone. The ability to speak conversationally to perform functions, get answers or find points of interest is a nice value-add. Siri is somewhat less useful on an iPad. The functionality is the same but the tablet form factor makes using Siri much less convenient.
But Siri on a TV remote? Now we’re talking.
Using voice commands to interact with a cell phone is feasible only for a fraction of the functions one might perform with a smartphone. Siri’s utility is further limited by the user’s situation and surroundings. Speaking to a phone is not ideal while in a meeting, while eating in a restaurant, while in close quarters with other people, while exercising, or in countless other scenarios.