Daily Archives: December 14, 2012
Why paying tax is better for you than huge ad campaign – Editor Viewpoint, Opinion – Belfasttelegraph.co.uk
Public perception would appear to be all for some companies. Upset the general public who you depend on to buy your products and you’ll find yourself in all sorts of difficulties.
That’s certainly the big worry which has faced Starbucks since it was revealed that it pays very little corporation tax to the UK Treasury.
Consumers have been outraged that such a profitable high street giant should be ducking and diving out of its tax obligations and, although we won’t know until it releases its results, they are bound to have been voting with their feet.
It’s not the first time such a conglomerate has irked its fans but it’s certainly the first time such a company has pledged to make such an unusual gesture.
Starbucks said yesterday it will pay more corporation tax over the next two years.Let me say that again.
Starbucks said it wants to pay more tax even though by law it is under no obligation to do so.