Orange, which is owned by Britain’s biggest mobile operator, EE, angered customers in the three months to the end of September after it changed the rules around its home broadband service. The company had been offering free home broadband services to its mobile customers but said in September that they would lose the free service unless they agreed to pay £14 a month to rent a telephone line from the firm.
Ofcom received around double the number of complaints about Orange than in the previous quarter, largely from customers who had expected to keep the free service until the end of their mobile contract.
“The spike in complaints came at around the same time as the company withdrew its free broadband offer, which reflects how customers felt about the changes,” said an Ofcom spokesman.
On average, 0.5 customers in every 1000 Orange customers complained about the broadband service in the three-month period, compared to an industry average of 0.24. At the other end of the spectrum, Sky and Virgin Media had the most satisfied broadband customers.
Coronation Street To Become First Prime Time UK Show To Feature Product Placement | Business | Sky News
The law was changed in February after commercial broadcasters, hit by falling advertising revenues, lobbied the Government.
British based company MirriAD is the first in the world to digitally insert products into television shows and films, both old and new.
One classic that has been altered is Breakfast at Tiffany’s. An updated version now features a branded General and Electric shop front.
See the video here – http://news.sky.com/home/business/article/16109619
Strange Random Product Placement Quote:
“In the past, (product placements) were negotiated in a somewhat informal way. What Maven has done is to really codify the relationship and create a structure for how much people get paid. That’s one of the holy grails for product placement: to really work out what it is worth.” – Lucian James
- Coronation Street Uses Product Placement (news.sky.com)
- U.K. Agrees First Product Placement for Prime-Time TV (adweek.com)
- Cashing in: Product placement comes to Coronation Street as Nationwide ATM appears in Dev’s corner shop (menmedia.co.uk)
- Coronation Street Signs First Product Placement Deal (jms-group.com)
- Nationwide ATM is first Coronation Street product placement deal (100gf.wordpress.com)
- Coronation Street signs deal with Nationwide to have ATM installed in corner shop (mirror.co.uk)
- What would Ken say? Coronation Street to profit from product placement (independent.co.uk)
- Holland’s Coronation Street Pies Unveiled (prweb.com)