Plans for a 45p-per-unit minimum price were set out last month and have the support of the Prime Minister. They would mean beer could not be sold for less than 90p a can while wine would cost at least £4.20 a bottle.
Carlsberg chief executive Jorgen Buhl Rasmussen said he is strongly against the idea, which follows a proposal for a 50p-per-unit alcohol pricing floor in Scotland that is now being tested in the European courts. “They’re the only two in Europe where we see this happening,” Mr Buhl Rasmussen said in an interview with The Sunday Telegraph.
“It could take between six and 18 months before there’s a decision so we didn’t really expect England to come out with a proposal at this time.
“But we were also surprised because we have so much evidence across Europe that price does not change or reduce abuse. What changes and reduces abuse would be education and information.